Let's first check out why many sales people deny the idea of being taught by an expert coach. Well I know the answer to this query simply because I was one of those people. I think among the major causes for this "refusal to be trained" is the fact that sales people are quite independent kinds who want to work "on their own" A common sales persona prefers to reach objectives using personal methods. (Some are good and some are bad)
I'll tell you a quick tale about my experience as a musical composer as well as producer before I got into sales. About 15 years ago I began to get seriously into composing and producing music on the computer. I started with no understanding whatsoever of writing music and how to put it together on a computer. Within a couple of months I was able to place pieces of music together and mix them down onto a single track and I felt like I was truly going somewhere. Yet after just a short while I was becoming annoyed that I couldn't achieve that really clean sound that you would hear on a professional CD. I kept on doing work for another four years to get that terrific sound and finally I suppose I reached it. My soundtrack was utilized on the first Italian movie distributed by Columbia pictures. Ok the movie did flop but yet at least I had attained that professional level. But looking back I now realise that I possibly wasted hundreds and hundreds of hours trying to learn stuff all by myself. This caused me countless hours of disappointment and stress that could so easily have been avoided. All I had to do was adopt a course on music production and I would have conserved myself so much energy and time. Well you've guessed it, the very same thing is applicable to sales. Too many sales people are like a lot of pop music you hear today, "one continuous loop" They just keep trying the same thing again and again, even if it's totally wrong.
The second issue is the sales person who is willing to do the training but finds it very hard to put it into practice. One of the reasons why this occurs is because Sales Training is a continuing process. It's not a magic fix that will resolve all problems after a few hours of training. Sales people can be orientated and pointed in the right direction. However at the end of the day, it's the individual who is must be accountable for wanting to change and develop. People form bad habits just as quickly as they form good habits and this takes an average of only 30 days. How many people would like to do something consistently for 30 days to make it the normal? New habits can be formed when the want and motivation for change is there, however nobody can force anybody. Paradoxically, Sales Training works best for those sales people who are already willing to change. These are people who really want to enhance and are willing to do whatever is essential to get there.
I have found that one of the best ways to get people to put Sales Training into practice is to motivate them to develop their strengths. It's significantly less effective when we emphasise a person's weak spots because that only works to discourage and lessen self-esteem. Sales people need motivation and recognition for achievement. This is the way forward and this is exactly what I've found works best.
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It's not a magic fix that will solve all problems after a few hours of training. Sales people can be orientated and pointed in the right direction.
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Sales training development program you will be able to fast track your sales skill set and maximise every opportunity presented to you.
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Motivated sales team: We are always more motivated when we can see a positive outcome as a result of our actions. This combination of confidence and motivation is a very powerful mixture in any business situation.
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